Program 06 · Communications
Public Relations
Communications
One voice. On the record. On brand.
The Public Relations and Communications program governs how the colony speaks (to the press, to alumni, to campus, and online) with a single standard and a clear chain of command.
- 1
- Spokesman in a crisis
- 2×
- Newsletters a year
- 100%
- Members on a signed social policy
- 24/7
- On-brand, on the record
The program
Reputation is built on purpose. Communications runs on a standard press template, a values-first social strategy, and a documented crisis protocol, all led by the Grand Scribe and Assistant Grand Scribe.
The colony promotes the good work and refuses to speculate on anything else. In a crisis, one person speaks: the Grand Master.
The standard
- Press releases before and after every major philanthropy or milestone.
- An annual review that grades last year's communications and sets new goals.
- A newsletter, Caduceus Rewind, plus fall and spring editions for alumni and the community.
Social media, values first
- Accounts promote events, milestones, brother spotlights, and recruitment.
- The Grand Master and Social Chair hold the keys. Nothing posts without them.
- Every member signs a social media policy and is accountable to it.
When it matters most
- A written crisis protocol reviewed every year.
- In a serious incident, only the Grand Master or an advisor speaks, and never off the cuff.
- Alumni advisors and national headquarters are looped in immediately.
Who runs it
Derek Boulanger
Public Relations & Social Chairman
Tyler Ellertson
Public Relations & Social Chairman
Joey Nicosia
Assistant Grand Scribe
Oversight: Jason Mariche, Grand Scribe. Every program answers to the Executive Council and the colony's alumni advisors. See the full roster.
This is the standard. Come meet it.
Rush is a two-way look. Bring hard questions.